Landvera
Brand System · v1.0

The Landvera
Brand Guidelines.

Landvera replaces uncertainty with orchestration. Our brand should feel the same way — calm, structural, and quietly confident. This page is the canonical source of truth for our logo, color, type, voice, and downloadable assets.

01 · Logo02 · Color03 · Typography04 · Voice05 · Usage06 · Downloads
[ 02 ]Color

A palette grounded in
earth and signal.

Forest carries the brand — it speaks to land, calm, and the long-view nature of entitlement work. Amber is the warning light we've turned into a signal of confidence: it appears sparingly, never decoratively. Parchment grounds everything in a warm, document-like neutrality.

Primary palette
--primary
Forest
#2D5A47
Primary · Brand foundation
HEX · #2D5A47
RGB · rgb(45, 90, 71)
OKLCH · oklch(0.3253 0.0415 165.4)
--accent
Amber
#C8924A
Accent · Signal, emphasis, the period
HEX · #C8924A
RGB · rgb(200, 146, 74)
OKLCH · oklch(0.6981 0.1103 72.1)
--background
Parchment
#F8F4E9
Background · Default canvas
HEX · #F8F4E9
RGB · rgb(248, 244, 233)
OKLCH · oklch(0.9771 0.0074 80.7)
--foreground
Ink
#38362F
Foreground · Body type on cream
HEX · #38362F
RGB · rgb(56, 54, 47)
OKLCH · oklch(0.2257 0.0038 106.7)
Supporting palette
--secondary
Sand
#EFE9D9
Secondary · Cards, subtle surfaces
HEX · #EFE9D9
RGB · rgb(239, 233, 217)
OKLCH · oklch(0.9418 0.0120 79.8)
--border
Linen
#E2D9C5
Border · Hairlines, dividers
HEX · #E2D9C5
RGB · rgb(226, 217, 197)
OKLCH · oklch(0.8970 0.0127 75.4)
--muted-foreground
Stone
#82786A
Muted · Secondary copy, captions
HEX · #82786A
RGB · rgb(130, 120, 106)
OKLCH · oklch(0.5107 0.0109 62.4)
—
Carbon
#1A1816
Ink · Deep print, single-color marks
HEX · #1A1816
RGB · rgb(26, 24, 22)
OKLCH · oklch(0.16 0.005 80)
Semantic colors
--success
Success
#2D5A47
Confirmation, resolved state
HEX · #2D5A47
RGB · rgb(45, 90, 71)
OKLCH · oklch(0.3253 0.0415 165.4)
--warning
Warning
#C8924A
Attention required, pending review
HEX · #C8924A
RGB · rgb(200, 146, 74)
OKLCH · oklch(0.6981 0.1103 72.1)
--info
Info
#3D6B5A
Neutral guidance, informational
HEX · #3D6B5A
RGB · rgb(61, 107, 90)
OKLCH · oklch(0.40 0.04 165)
--destructive
Destructive
#B33A2D
Errors, irreversible actions
HEX · #B33A2D
RGB · rgb(179, 58, 45)
OKLCH · oklch(0.5469 0.1406 28.9)
60 · 30 · 10

The ratio

60% Parchment for calm, 30% Forest for structure, 10% Amber for signal. Never invert the order — Amber becomes noise when it exceeds 10% of any composition.

Contrast

Accessibility

Forest on Parchment exceeds 9.5 : 1 — well above WCAG AAA for body text. Amber on Parchment is 3.6 : 1 — use for headlines and large UI only, never for body copy.

The Period

Our punctuation mark

The amber period at the end of Landvera. is a fixed brand element. It terminates statements with intent — every headline and CTA earns its period.

[ 03 ]Typography

Three voices.
One rhythm.

Libre Caslon Text makes the statement. DM Sans does the work. JetBrains Mono speaks for the system. Everything else is improvisation.

Display Serif · Headlines

Libre Caslon Text

The statement voice. A sturdy old-style serif built for the screen that carries every display headline across marketing surfaces — set regular with tight tracking (−0.015 to −0.02 em) and near-solid leading. A single focus keyword per headline may be set in the italic cut and accent gold — one per headline, never more. Functional headings and product UI stay in DM Sans.

Source
Google Fonts · Open Font License
Token
--font-serif
Weights
400 Regular700 Bold
Fallback
ui-serif, Georgia, serif
Libre Caslon Text

Approval delays, eliminated.

Aa Bb Cc

AaQg

0 1 2 3

0123

. , — [

.—[

Body + Interface · The working voice

DM Sans

The working voice of Landvera. A low-contrast geometric grotesque with humanist warmth — carries body copy, functional headings, and all product UI. Legible at 14 px; display scale belongs to Libre Caslon.

Source
Google Fonts · Open Font License
Token
--font-sans
Weights
400 Regular500 Medium600 Semibold700 Bold
Fallback
ui-sans-serif, system-ui, sans-serif
DM Sans

Every artifact maps to a discipline, a status, and a window.

Aa Bb Cc

AaQg

0 1 2 3

0123

. , — [

.—[

Monospace · Labels + Telemetry

JetBrains Mono

Reserved for system labels, status lines, and the [bracket] tags that punctuate our marketing surfaces. Always uppercase with wide tracking (0.18 – 0.22 em) at small sizes.

Source
JetBrains · Apache License 2.0
Token
--font-mono
Weights
400 Regular500 Medium
Fallback
ui-monospace, SFMono-Regular, monospace
JetBrains Mono

[ STATUS · NOMINAL ]

Aa Bb Cc

AaQg

0 1 2 3

0123

. , — [

.—[

Type scale

The system, end to end.

Display 1
clamp(3.5rem, 9vw, 8.5rem) · 600 · −0.02 em

Display 1

Display 2
clamp(2.75rem, 6vw, 5.5rem) · 600 · −0.015 em

Display 2

Heading
1.5 – 2 rem · 600 · −0.02 em

Section heading

Body Large
1.125 rem · 400 · 0.01 em

Landvera reduces holding costs and rework by orchestrating cross-discipline review.

Body
1 rem · 400 · 0.01 em

Every artifact in the matrix maps to a discipline, a status, and a window.

Caption / Label
0.6875 rem · 500 · 0.22 em · uppercase

STATUS · NOMINAL

[ 04 ]Voice & Tone

Calm authority.
Costed claims.

The market we serve is exhausted by softer-sell software. Our voice is the antidote — structural, specific, and unhurried. We describe how the system works and what it eliminates. Nothing more.

P · 01

Structural, not aspirational.

We describe the system that exists, not the future we hope for. Replace adjectives with structure: 'fewer cycles' beats 'better outcomes.' We earn belief by being specific.

P · 02

Calm authority.

We do not raise our voice. The work we replace — escalations, panicked emails, late-stage rework — is loud. Our copy is the quiet professional in the room. No exclamation marks. No hype words.

P · 03

Costed claims.

Every benefit is paired with a number, a window, or a dollar figure. 'Reduces cycles' is empty. '−25% pre-construction holding window' is a position you can stand behind.

P · 04

Discipline-aware.

Our buyers are planners, civil engineers, and development VPs. We use their language — entitlement, holding cost, submission package — without softening it for generalists.

Say · Avoid

Calibration pairs.

✓ Say

Approval delays, eliminated.

× Avoid

Revolutionizing the approval experience.

✓ Say

−25% pre-construction holding window.

× Avoid

Significantly faster approvals.

✓ Say

The orchestration layer for development approvals.

× Avoid

The future of real estate technology.

✓ Say

Surfaces coordination risks before they cost a cycle.

× Avoid

Powered by cutting-edge AI to delight your team.

Lexicon · use

Words that earn their keep

OrchestrationMatrixSubmission windowCycleDisciplineHolding costEntitlementResubmissionConflictTriageCross-disciplinePre-construction
Lexicon · avoid

Words that erode trust

RevolutionarySeamlessEmpowerSynergyDisruptiveCutting-edgeGame-changingBest-in-classSolutionLeveragePain pointsStakeholders
[ 05 ]Usage

Stay flat. Stay
true. Stay quiet.

The Landvera mark is a structural element. It does not bend, shadow, gradient, or rotate. When in doubt, default to Forest on Parchment at a comfortable size with generous clear space.

Forest on Parchment

The default. Always preferred for marketing and product.

White on Forest

Acceptable inversion. Maintains contrast and color authority.

Gold on Forest

The signature pairing. Reserve for hero and presentation moments at generous sizes.

Off-palette colors

The mark renders only in Forest, Gold, White, or Ink — never arbitrary colors.

Distorted ratios

The mark's proportions are fixed. Never stretch, compress, or skew.

Drop shadows

The mark is flat. No shadows, glows, gradients, or 3D effects.

Grid · 64 px

Aligned to the field

All marketing layouts sit on a 64 px ghost grid (visible in section backgrounds). Hairlines, dot fields, and section breaks snap to it.

Bracket motif

[ tagging structure ]

Section markers use bracket-wrapped, mono labels in Amber: [ 01 ] LOGO. The bracket is the visual equivalent of the brand period.

Clipped corners

14 px notch

Primary CTAs use a 14 px diagonal clip on top-right and bottom-left corners. Reserved for buttons and the highest-priority cards only — never decorative.

[ 06 ]Downloads

All assets, in one place.

Every asset on this page in two formats. SVG is the vector master — infinitely scalable, ideal for print and the web. PNG is pre-rendered at brand-kit resolution with a transparent background, ready for Keynote, Figma, or any tool that needs raster.

Logomark

4 files · SVG + PNG

Wordmark

4 files · SVG + PNG
Questions

Brand inquiries

Partnership marks, co-branding, and asset variants beyond what's listed here are available on request.

Press kit

Media + leadership photography

Press contacts, founder bios, and high-resolution leadership photography are available on request.